Nielsen Online Report claims 60% of Twitter users are leaving 30 days after signing up
According to a Nielsen Online Report, 60% of Twitter users are leaving 30 days after signing up. Twitter users leave at a rate substantially worse than Facebook and Myspace during its growth period.
The accuracy of the report is a big question. The report focuses on the comparison between Twitter, MySpcae and Facebook. How many people stay with Twitter 30 days after signing up as compared to Myspace and Facebook during their growth periods. Surprisingly, the numbers are horrible.
Neilsen claims that 70% of persons stayed with Myspace and Facebook 30 days after joining during the companies’ growth periods, compared to Twitter which only shows 30% recently and now is still at only 40%.
Ian Paul of PC World explains possible reasons why the numbers are very low for twitter:
While these numbers may sound troubling for Twitter’s future, I think Nielsen could be way off base with this report. …. The reason is that unlike other social networks, Twitter’s primary use is not really as a Website but an Internet-based communications service.
That may sound like Web 2.0 nonsense, but consider that once you’ve signed up for Twitter on its Website you could, theoretically, never visit Twitter via a Web browser again. That’s a gigantic difference when you compare Twitter to Facebook and MySpace. … So before we start writing Twitter off as a fad, Nielsen needs to explain how it compiled its data and whether it considered Twitter’s open API in its research.
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